Quantitative Research
Businesses improving quality relative to competitors gain market share at the rate of 4 percent per year
Source: Profitablity Impact of market Positioning (PIMS) study: Quality, Competitive Positon and Business Performance
According to the PIMS study quoted above, market-perceived quality and market share have a positive relationship with profitability. Whether you measure profit as return on sales (ROS) or on investment (ROI), businesses with superior quality clearly outperform.
However, market quality and conformance quality are not the same. Market quality is viewed from the customer’s point of view (externally); conformance quality is viewed from the quality assurance perspective (internally). The relationship between quality and performance exists because a customer who gets superior quality on important attributes gets better value.
The path to improved customer value starts with data. Our Value Attribute Survey provides a quantitative picture of the markets in which you compete. Working directly with end-customers, our research delivers valid, reliable benchmark data of consumer needs, preferences, and opinions regarding your products or services. Your company will be equipped with the data and measures needed to plan marketing messages, plan enhancements, and to weigh strategic actions that out-perform the competition on the key factors that matter to your target customers.