The Founders
Business Navigation Systems was founded by senior executives with diverse expertise and experiences. We are united by a belief common that most companies do not realize their full value because they do not invest enough resources in developing a deep understanding of customer needs and they do not focus every aspect of their business to meet the important needs of their important customers.
Doug McLaine
Phone: (+1) 585-383-8500
EMail: doug@biznavigation.com
LinkedIn Profile
Doug learned a long time ago that the most effective way to find out what customers believe is most important, is to ask. After graduate school, Doug joined Xerox and practiced his listening skills as a sales rep in Washington DC. He joined the Xerox HQ staff as a marketing analyst shortly after and worked on developing and implementing the Xerox value proposition and the sales tools to express it.
For the next 19 years, Doug moved through the ranks and had sales operations responsibility at both the branch (NYC) and the regional levels. He returned to HQ to take over the launch of a new series of products and eventually to run the integrated marketing and communications function.
Leaving Xerox in 1988 to start his own marketing agency he worked with a number of prominent clients as they repositioned themselves and their products to complete in an increasingly competitive world. Each assignment answering the question:" How much should we be spending on our marketing - and how should it be spent?" We believe that a carefully thought out methodology to help our clients answer that challenging question - and would love the opportunity to discuss it with you. Working with our clients to help them drive improved returns on their marketing investment is what we do.
Ed Hancock
Phone: (+1) 585-789-1492
EMail: ed@biznavigation.com
LinkedIn Profile
Ed's specialty is applying analytical techniques to solve real-world business problems.
After graduating as a Seley Scholar from MIT's Sloan School of Management, Ed returned to work at General Motors where he implemented decision support systems for senior GM executives. In 1984, he joined Eastman Kodak where he held director-level positions in information systems, finance, sales, supply chain and business operations. Ed led the global supply chain for Kodak's digital camera business as it grew from $150 million to $1.4 billion in annual revenue, becoming Kodak's largest business unit.
After 21 years with Kodak, Ed moved to Flextronics International, one of the world's largest contract manufacturing organizations, where he led the implementation of a demand-driven supply chain strategy for consumer electronics.
Ed's professional research interest is the use of store-level point-of-sales data to drive global supply chains for consumer products.